You'll officially launch Airbo by sending your first Tiles from the Share tab. But if employees receive that email out of the blue and aren't expecting it, they may not realize it's coming from you and think it's spam. To let everyone know you'll be launching this new tool at your organization and to get them excited for the launch, we recommend sending a pre-launch teaser email 2-3 days before sending your first Tiles from Airbo.