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Sharing your Tiles with your employees
Sharing your Tiles with your employees

Send Tiles to your employees using the digest email and text messaging

Vlad Gyster avatar
Written by Vlad Gyster
Updated over 3 years ago

Now that you've created great Tiles, it's time to share them with your employees. You don't have to spend time creating a message to employees from scratch, Airbo automatically does most of the work for you. 

Email and Text Messages are Automatically Created - But Not Sent

Once you're ready to send a Tile, hover over the Tile and select "Move to Proof." The Tiles in Proof will be automatically aggregated into an email and text message that you can customize. 

To preview and customize this email and text, head to the Send tab. These Tiles won't be sent until you hit "Send Tiles" at the bottom of the page. 

Three Types of Messages

On the right side of the page, you'll see three tabs: "Tile Digest Preview", "Follow-Up Email Preview" and "Text Message Preview." These are the three messages that have been automatically created for you to send to employees. We'll circle back in a minute to describe what the Follow-Up Email does. 

The Tile Email and SMS are the first messages that you'll send to employees. They summarize your new Tiles into a visual, short format that peaks curiosity and maximizes click-through rates.

Employee Experience 

When employees receive one of these messages, they just click (or tap) to sign into Airbo - no password needed. We accomplish this by automatically encoding a key into each message that's unique to the employee. 

Follow-Up Message

But what about employees who forget to click on their Tile email or text? You can set a follow-up message to be sent to employees with the full content of each Tile. This way, you can be sure that employees see your content, even if they didn't click the Tile email or text message.

The follow-up email will only be sent to employees that didn't complete their Tiles. If Airbo detects that employees completed their Tiles, the follow-up message won't be sent, ensuring that the employee trusts that Airbo won't nag them with content they've already seen. 

By default, the follow-up message is turned on. We automatically make a recommendation on the day of the week that we think the follow-up message should be sent, but you can adjust that day - or turn the message off - using the "Follow-Up Message" drop-down on the left hand side of the page.

Subject Lines

Speaking of the left hand side of the page, you'll notice that we've taken the liberty of automatically recommending the subject line for the email messages. 

The more variety a subject line has, the better chance you have of driving ongoing employee engagement. Feel free to adjust it, or have some fun and test what works best to get your employees' attention by filling out the "Alternate Subject" field. Read more about how to A/B test your subject lines.

Headline and Intro Message

You can add a custom headline and intro message to your message. It's always a good idea to give employees a little preview of what's to come, but we've purposely limited the length of these fields to keep things "modern attention span" friendly. 

Turn on Text Messaging (SMS)

If you'd like to include a text message with your message, make sure that the "Include Text Messages" option is toggled on. Our Millennial friends will thank you. This option will always default to "Off."

Test Your Message

It never hurts to be thorough, so you can test your messages before sending by clicking the "Send Test Messages to Myself" button. If you have the "Follow-Up Message" and/or "Include Text Messages" option turned on, you'll receive those test messages at the same time as well. 

Click Send

Click Send Tiles. Celebrate! You're driving employee engagement. Head over to the Reports page to watch in real-time as employees see what you have to say. Reflect on the dark ages of not having reporting on who read, interacted, clicked your links and downloaded attachments. Read more about email reports here.


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